Here’s a quick post about why you should have a website, but this could also give you some ideas about how to make your current website work for you. I see too many company websites that don’t have any “real” information on them. Essentially an online brochure.

Make your site work for you. Put up PDF’s of documents that you are constantly sending people. Put that ancient FAX machine back in the closet next to your typewriter.

The first thing I do before I use a company’s service, is check their website. When I order take-out, I Google their name and keep my fingers crossed that they’ll have their menu available (with prices). When I go to a new doctor, I go to their site to find their contact info.